What Is Alt Tag?

Alternative text also known as Alt tags are used to describe an image in the context it has been used on a website. Alt tags help visually impaired visiting your website who have screen readers turned on. At times an image might fail to load for many reasons to mention here, however when that happens, the alt tag is then displayed on the web browser in place of the image as shown below.

That having been said, alt tags also help search engines to understand the context the image has been used in relation to the content on the web-page. This helps search engines understand when to show your content when a user is searching.

Now that we have discussed what alt tags are and the purpose they are meant to serve, let’s get down into understanding how you can create the best alt tags for your website.

The Impotence Of Alt Tags

There are tons of content online talking about alt tags and how you can create them. This section here I decided to dive a bit further and explain why you should use alt tags and the thought process you should go through with elaborate explanations. Now the core reason why you have a website is so that your potential customers will either be able to buy or at least get enough information to make an informed decision and hopefully end up contacting you, and in most cases we include text and media content.

The goal is here is describing the image contents in context to your website you can go about creating the best alt tags for your users and ultimately search engines

Alt Tag Analysis

Imagine you are an award winning cake maker who has baked enough cakes to fill the whole of Nkandla (Don’t ask me why I chose Nkandla as I don’t know as well). Now you have a lot of these images on your phone and also backed up on the cloud. Now remember your goal is to appeal to users who visit the website, now there are visually impaired users who rely on screen readers to get a better understanding of the content on a website.

Best Alt Tags

The trick to write the best alt tags is explaining the image in the context is has been used. This helps users who visit your website and it also helps the search engines in understanding the overall content on a web-page with media files. Which means that you images will show up on image search and might even end up being featured on the search image carousel.

What To Consider When Writing Alt Tags

The trick to write the best alt tags is explaining the image in the context is has been used. This helps users who visit your website and it also helps the search engines in understanding the overall content on a web-page with media files. Which means that you images will show up on image search and might even end up being featured on the search image carousel.

Published On: Jun 23rd, 2020 / Categories: Content Marketing, Digital Marketing /

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