About project

Period: May – Sep 2023

Client: Cape Direct Connect

Subject: Website Platform Optimization

Cape Direct Connect aimed to enhance its online platform to provide a better shopping experience. The main challenges were improving site speed, search functionality, and user interface design.

Our Task Was

Our team was responsible for analyzing the existing platform, identifying bottlenecks, and implementing necessary changes.

  • Platform Analysis: Assessing current performance and identifying areas for improvement.
  • Design & Development: Revamping the user interface and improving search functionality.
  • Optimization: Implementing best practices to enhance site speed and performance.


The project was divided into several key stages:

  1. Initial Analysis: Reviewing the existing platform and outlining necessary changes.
  2. Design Phase: Creating wireframes and prototypes for a new user interface.
  3. Development Phase: Implementing the approved designs.
  4. Testing & Quality Assurance: Ensuring the platform met all performance and usability standards.
  5. Deployment & Monitoring: Launching the new platform and continuously monitoring performance.
  • Budget: The budget was set at R40,000.
  • Timeframe: The project was completed in 5 months.
  • User Engagement Increase: From 25% to 38%.
  • Search Functionality Improvement: By 60%.
  • Overall Platform Optimization: Achieved significant improvements in user experience and performance.


The project was successfully completed within the stipulated time and budget. Key outcomes include:

  • Faster Site Loading: 40% improvement.
  • Enhanced User Experience: Improved navigation and layout.
  • Increased Sales Conversion: Increased by 38%.
  • Positive Customer Feedback: Received from satisfied customers.


The project was an exemplar of collaborative efforts between our team and the client, resulting in a platform that not only meets but exceeds user expectations.

The overall result is a more efficient, user-friendly online shopping experience that aligns with the brand’s vision and values. By focusing on key areas of improvement and executing them effectively, we have created a platform that is poised for future growth and success.