SEO Process for each business is tailored to meet the unique needs a business. With Lilli Oliver Cakes we had to start with the basics that is from Keyword Analysis to get a better understanding of the information users are searching for related to wedding cakes and wedding related services. From there we mapped out the content creation process.
Started by identifying all the best content on website from a traffic standpoint with reports from Google Analytics & Search Console. Removed unpopular pages and created 301 to home or page with similar content.
Reached out to websites which had published similar content and also to site owners who provide wedding services such as caterers,wedding gown designers and the positive response we had has ensured an on going link building process.
Started off with in depth keyword research +25k keywords extracted and after the process only 217 keywords remained, grouped related keywords and published 2 new highly optimized blogs every month for 15 months straight
Went through entire website adding new internal links and optimizing the existing ones by maintaining about 10 internal links to every post using anchor text that included either target keyword, variation of target keyword or secondary long-tail keyword