The Challenge

Cape Direct Connect had already spent a lot of money in trying to increase their online footprint in the satellite dish installation service without any success. They also couldn’t access their old domain as it was under the control of the old company which had created their website. We had to start from scratch trying to compete with websites with high domain authority and which have been around for years:


To gain exposure in the highly competitive industry of satellite TV installation and increase number of users who visit their new website, we had to use the tried and tested User First approach and also utilizing an in house strategy called 80/20 rule which ensures a healthy balance between content on the website.


To gain exposure we had to use an aggressive approach which saw the website receive 99 organic clicks and an average position of 60.8 in the first month after going live, to over 1,000 organic clicks and an average position of 14.5 after 5 months. This approach focuses mainly on rapid expansion whilst not neglecting the User First Approach:



Over 1000% increase in the number of users visiting website.


New Leads

Cape Direct Connect has seen an increase of 40X new leads.



The business has grown by 10% since signing up for SEO.

“Sidney has been great and on point. He has a unique mind and I must say one of the most brilliant people I’ve had the honor to meet. My business has grown because of his advice marketing expertise, I highly recommended him”

Andrew Karter Client
Munyaradzi Usayi

Cape Direct Connect Owner

Team working

The Process

SEO Process for each business is tailored to meet the unique needs a business. With Cape Direct Connect we had to start with the basics that is from Keyword Analysis to get a better understanding of the information users are searching for related to DSTV and DSTV related services. From there we mapped out the content creation process.

  • Keyword Research

  • Competitor Analysis

  • Content Writing

  • Link Building

Keyword Research

Our SEO process for Cape Direct Connect began with keyword research and competitor analysis. This gave us a better understanding of what users were searching for and the intent behind the search query.

Competitor Analysis

Using Porter’s Five Forces we were able to uncover insights about how competitive the industry is and how to better position the clients services. This allowed us to come up with an aggressive strategy.

Content Writing

As we adopted an aggressive strategy to get Cape Direct Connect to rank on Google, based on the keywords extracted in the first part of our SEO process, we were able to come up with content topics & ideas.

Link Building

Our link building strategy is one we have tried and tested, it is one that doesn’t go against Google policies. Our focus is mainly on acquiring organic links from relevant sites which have a high Domain Authority

Grow your traffic

Connect with a larger audience to keep your pipeline filled with prospects, and stay in touch with customers.


Increase your sales

Unlock potential online and offline. Experienced year on year growth due to our progressive approach.

Sales Chart
Marketing Project


Cape Direct Connect has grown by over 10% in the last 9 months since signing up for SEO services in a highly competitive market with a lot of tenured businesses. Over 40X in new leads monthly and it is just the beginning.

Over 1000% new users visiting website

Increasing the number of users coming to the website was just as important as improving user engagement as well. Cape Direct Connect has experienced over 1000x in new users, by improving the user engagement, the bounce rate has been reduced to as low as 14% average for over 6 months now.

Business has grown by 10%

Despite the challenging year we had, Cape Direct Connect has grown by 10% in the past 9 months. This was achieved by generating new leads which had a direct impact on income generated

“Tafadzwa Boriwondo has become my Consigliere, he is my go to person for the growth of my business. My business has grown immensely since I signed up for AbraSim’s SEO Services”

Melissa Dean Client
Vedia Hassan

Lilli Oliver Cakes Founder

Let’s Make Things Happen

Tafadzwa Boriwondo SEO Expert

Tafadzwa Boriwondo

SEO Expert
(555) 802-1234

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