Cape Direct Connect had already spent a lot of money in trying to increase their online footprint in the satellite dish installation service without any success. They also couldn’t access their old domain as it was under the control of the old company which had created their website. We had to start from scratch trying to compete with websites with high domain authority and which have been around for years:

To gain exposure in the highly competitive industry of satellite TV installation and increase number of users who visit their new website, we had to use the tried and tested User First approach and also utilizing an in house strategy called 80/20 rule which ensures a healthy balance between content on the website.

To gain exposure we had to use an aggressive approach which saw the website receive 99 organic clicks and an average position of 60.8 in the first month after going live, to over 1,000 organic clicks and an average position of 14.5 after 5 months. This approach focuses mainly on rapid expansion whilst not neglecting the User First Approach:

SEO Process for each business is tailored to meet the unique needs a business. With Cape Direct Connect we had to start with the basics that is from Keyword Analysis to get a better understanding of the information users are searching for related to DSTV and DSTV related services. From there we mapped out the content creation process.

Our SEO process for Cape Direct Connect began with keyword research and competitor analysis. This gave us a better understanding of what users were searching for and the intent behind the search query.

Using Porter’s Five Forces we were able to uncover insights about how competitive the industry is and how to better position the clients services. This allowed us to come up with an aggressive strategy.

As we adopted an aggressive strategy to get Cape Direct Connect to rank on Google, based on the keywords extracted in the first part of our SEO process, we were able to come up with content topics & ideas.

Our link building strategy is one we have tried and tested, it is one that doesn’t go against Google policies. Our focus is mainly on acquiring organic links from relevant sites which have a high Domain Authority

Cape Direct Connect has grown by over 10% in the last 9 months since signing up for SEO services in a highly competitive market with a lot of tenured businesses. Over 40X in new leads monthly and it is just the beginning.

Increasing the number of users coming to the website was just as important as improving user engagement as well. Cape Direct Connect has experienced over 1000x in new users, by improving the user engagement, the bounce rate has been reduced to as low as 14% average for over 6 months now.

Despite the challenging year we had, Cape Direct Connect has grown by 10% in the past 9 months. This was achieved by generating new leads which had a direct impact on income generated