Project Description

Challenge

Cape Direct Connect had already spent a lot of money in trying to increase their online footprint in the satellite dish installation service without any success. They also couldn’t access their old domain as it was under the control of the old company which had created their website. We had to start from scratch trying to compete with websites with high DA and which have been around for years:

Strategy

To gain exposure in the highly competitive industry of satellite TV installation, we had to use the tried and tested User First approach and also utilizing an in house strategy called 80/20 rule which ensures a healthy balance between sales and thought leadership content.

Approach

To gain exposure we had to use an aggressive approach which saw the website receive 99 organic clicks and an average position of 60.8 in the first month after going live, to over 1,000 organic clicks and an average position of 14.5 after 5 months. This approach focuses mainly on rapid expansion whilst not neglecting the User First Approach:

The Process

SEO Process for each business is tailored to meet the unique needs each and every business has.

Gallery

SEO Performance reports from Google Analytics and Search Console showing the results achieved.

Results

These are the results which Cape Direct Connect had after 6 months of website going live

75%

CONVERSIONS

90%

ROI

95%

MORE TRAFFIC

100%

SUCCESS RATE