Online marketing is still majorly done through traditional methods of formulating content and advertising. Targeted adverts can be more effective for reaching the right audience, but user experience represents a new kind of selling point. User experience drives behaviour change because it improves satisfaction and loyalty with the brand, and that’s something both consumers and…
As the name suggests, responsive web design is all about creating websites that look great and work well on a range of different devices, from small screens to large desktop monitors. In this ultimate guide, we’re going to take you through everything you need to know about responsive design, from the basics of how it…
A well-designed website is the first step to gaining and keeping customers. It’s important to take the time to think through all aspects of your site’s design, from the navigation to the color scheme. This article will give you some tips on what goes into great website design! Typography One of the key elements to great website design…
Short-tail keywords, often referred to as “head terms,” are the antithesis of long-tail keywords in the SEO world. Typically consisting of one or two words, these keywords are more generic and often have a higher search volume. But what makes them so valuable, and how can you utilize them effectively in your digital marketing strategy?…
